trydeepwork launched on July 15th, 2022. It's hard to believe it's already been two years, but here we are. Initially, it was a passion project I created for myself but along the way, it has proven valuable to thousands of users, many of whom use it daily.

Surprisingly Sticky

Most of us are not new to productivity tools. Thousands of them exist, and we constantly jump between them. When I started work on trydeepwork, I had the following assumptions:

• I expected it to die as I lose interest in using it (and consequently lose interest in developing it).
• I assumed users might not find it truly useful. It's a very crowded space.

Both of these assumptions turned out to be wrong. I find it very useful to the point that my “serious work” is associated with a trydeepwork session. If I didn't get a chance to complete a few sessions, I feel unproductive that week. This, along with the constant feedback from you, kept the momentum very strong.

Surprisingly, the stickiness is not just for me. There are hundreds of you who use it every. single. day. That's the validation that many of you find it very useful.

How will it evolve?

It's hard to chart out every feature that will be built today. However, I can share the motivation behind how I prioritize the work today, and these will continue to generate ideas and features over time.

• Avoid over-complication: Better no implementation than creating a 'Frankenstein' product.
• Enhancement over addition: Only add new features if they improve on existing ones, or integrate seamlessly with external tools. Refine features until they meet the bar.
• User-centric design: Focus on workflows, not features.
• Test then implement: Experiment with promising features personally before release.
• Utility before aesthetics: Functionality and usability trumps everything else.

Should you pay?

The pricing is simple, and I intend to keep it that way for as long as possible.

From July 15th, 2024, the new pricing model takes effect. It's one-time payment of $30 for lifetime access. The first 100 users get 50% off, and can get it for $15. More details are available on the pricing page.

Given that many of the early users have already redeemed this offer, fewer than 100 discounts are now available.

In the current context, there's a quote from MKBHD that I really like - "pay for the product that's already present, not a future promise."

If you genuinely find the current product useful, you should consider paying. Your contribution is not just a purchase; it's an investment in steady, ongoing improvements.